They do not have the same little feet as serif fonts, and are more often used for headings.

Sans Serif: these fonts are sans-feet.

Examples include Cambria and Times Roman.

It is these ‘little feet’ that help the eye flow through the text more easily, explaining why Serif fonts are often used for body text. They almost look like (and are often referred to as) ‘little feet’. Serif: this is a type of font that has small, decorative strokes at the end or bottom of letters.For instance, Helvetica Bold, Helvetica Light, or Helvetica Oblique. A typeface is an individual family member of a font.A font is a grouping of typefaces which all have similar characteristics.Typography Explainedīefore I launch straight into typography tools and plugins, I thought it might be worthwhile taking a quick look at common typography terms and definitions. So, I’ve put together some handy plugins and tools that can bring your typography to life, and make your WordPress website stand out for all the right reasons. And, at the end of the day, that’s exactly what typography is all about. It’s just that they haven’t been able to design theme typography specifically for your content, for your words. This is not to say that WordPress theme designers and developers have not already considered typography. This can be particularly true of WordPress, where themes come ready-to-go with fonts and typography already set. In large part, this is thanks to such things as Gary Hustwit’s documentary Helvetica (that investigates how fonts affect our everyday lives), frequent campaigns to ‘Ban Comic Sans’, and the recent award of a MacArthur genius grant to type designer Matthew Carter.īut all too often, particularly in web design, one is met with a blank look as to why anyone would bother about such things.

We are more mindful of the impact that visual design creates than ever before. In today’s increasingly visual culture, typography is more important than ever.

Century gothic bold font typekit